“When I started working at Pitchfork in 2014, the internal office communications system was, somehow, AIM,” Gordon says. Unexpectedly, AIM popped up again in Gordon’s life more than a decade later, and he appreciated the simplicity of his original screen name. “Nobody is allowed to see what I was posting about Pokemon when I was 11.” “I will not share that one here, I'm sorry to say, because some of those message board posts are still active,” Gordon adds. He quickly acquired a second screen name, which synced with the handle he used on video game forums. “My AIM screen name was JeremyG495, which I set up with the help of my father in either 1998 or 1999,” says Gordon in an email.
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